Indore-based siblings Rajnandini Sagar and Divyashakti Vardhan Singh launched ready-to-drink mocktail brand Peeyo in 2023, and it’s now racing toward ₹10 crore annual revenue. The duo returned from studying abroad with a clear insight: young India had no exciting non-alcoholic drinks for parties. “Parties had soda. Non-drinkers had nothing,” they shared. Experimenting in a tiny kitchen and testing small batches with friends, they refined flavours obsessively before launching.
Peeyo now offers 12 SKUs across mocktails and mixers, including viral flavours like Ginger Ale, Blueberry, and Jaljeera. The brand has sold over 10 lakh cans and 40 lakh PET bottles, expanded to 10+ Indian states, and is bootstrapped with no external funding.
Peeyo’s growth came from tapping Gen Z demand for fun, non-alcoholic lifestyle beverages. The products work as standalone drinks or party mixers, creating a dual-use case that drove repeat purchases.
The founders focused on natural ingredients, low sugar, and attractive packaging. Distribution includes online channels, retail stores, cafés, and corporate gifting. Seasonal flavours and festive gift packs boosted sales during holidays. While most beverage startups compete with soft drinks, Peeyo positioned itself as a premium lifestyle brand for “nights in, nights out, and everything in between.” The sibling duo’s food-science background helped optimise shelf-life and flavour consistency.
FAQs [Frequently Asked Questions]
1. Who founded Peeyo mocktail startup?
Peeyo was founded by Indore-based siblings Rajnandini Sagar and Divyashakti Vardhan Singh, who studied abroad and returned to launch the bootstrapped brand in 2023.
2. How much revenue has Peeyo achieved?
Peeyo is racing toward ₹10 crore annual revenue, having sold over 10 lakh cans and 40 lakh bottles across 10+ Indian states.
3. What makes Peeyo different from other beverages?
Peeyo offers fun, non-alcoholic mocktails and mixers for Gen Z, with natural ingredients and low sugar, designed for both standalone drinking and party mixing.