Momspresso founders launch AI marketing venture to challenge traditional agency model

The founders of Momspresso have launched Aigenc.ai, an AI-powered marketing startup designed to challenge traditional advertising agency models. Vishal Gupta, Prashant Sinha, and co-founder Sumit Solanki officially launched the venture on Tuesday, targeting consumer brands seeking faster, more effective marketing campaigns.

Aigenc.ai uses artificial intelligence to analyze past advertising campaigns and predict which creative strategies will work best. The system breaks down a brand’s historical ad catalog into more than 20 creative attributes—including narrative hooks, formatting, and presentation styles—then cross-references them with past performance data . It generates new concepts and applies predictive scores to flag weak ideas before advertising money is spent.

Unlike traditional agencies that work in silos, Aigenc.ai integrates media buying, influencer management, and strategy through a proprietary automation stack . The automated output is refined by human marketing teams before deployment.

The startup targets FMCG, retail, financial services, and e-commerce sectors . Early trials with an unnamed baby-care brand showed a 40% reduction in campaign deployment time and significant revenue uplift over six months .

Vishal Gupta, former Unilever brand manager, said: “Marketing teams today are drowning in performance data but starving for creative intelligence. Most brands still cannot systematically explain why one creative works and another fails” .

Prashant Sinha, former PepsiCo executive, added that generative AI created more content but not better marketing: “content velocity is not the same as better marketing” . The leadership team includes former executives from Ogilvy, Bharti Airtel, and WinZO .

Gupta and Sinha previously sold Momspresso to FMCG group Honasa Consumer in 2023, which now owns Mamaearth.

FAQs [Frequently Asked Questions]

1. What is Aigenc.ai?
   Aigenc.ai is an AI marketing startup by Momspresso founders that analyzes 20+ creative attributes from past ads to predict campaign performance before spending money .

2. How is it different from agencies?
   It integrates media buying, influencer management, and strategy through automation, unlike traditional siloed agencies, cutting deployment time by 40% .

3. What results did trials show?
   Early trials with a baby-care brand showed 40% faster campaign deployment and notable revenue lift over six months .