Two IIT Delhi civil engineering graduates turned an everyday rural problem into a fast-growing business. Neetu Yadav and Kirti Jangra built Animall Technologies, a startup valued at around Rs 565 crore, to help dairy farmers buy and sell cattle more easily through a mobile app.
The story began after the two roommates finished civil engineering at IIT Delhi in 2016 and later worked in different jobs. They saw a big gap in India’s cattle market, where buying and selling cows and buffaloes was still mostly done through middlemen and offline channels.
In 2019, they started Animall with a simple goal: make cattle trading safer, faster, and more transparent for farmers. They first tested the idea through surveys with farmers, and the response was positive. The startup later launched at scale with Rs 50 lakh in capital.
Animall is now helping digitise India’s estimated $250 billion cattle economy, according to the Times of India report. The platform has connected around 80 lakh farmers, and the company’s revenue has grown sharply as more users adopted the service.
What makes the startup stand out is not just the valuation, but the focus. Instead of building for urban consumers, the founders chose a sector that many tech companies ignored for years. Their work shows how technology can solve old problems in agriculture and dairy farming.
FAQs [Frequently Asked Questions]
1. Who founded Animall?
Neetu Yadav and Kirti Jangra, two IIT Delhi civil engineering graduates and former roommates, founded Animall in 2019 to digitise cattle trading.
2. What problem does Animall solve?
Animall helps dairy farmers buy and sell cows and buffaloes online, reducing dependence on middlemen and making trades more transparent and efficient.
3. Why is Animall in the news?
The startup is in the news because it reached a valuation of about Rs 565 crore while growing from a small idea into a major digital cattle marketplace.