AI video search startup Twelve Labs has raised $100 million from Amazon and several venture capital firms as it pushes to build smarter tools for searching and understanding video content. The new funding shows how fast the market for AI video intelligence is growing.
The Series B round was co-led by NEA and Naver Ventures, with support from Radical Ventures, Index Ventures, Korea Investment Partners and others. Bloomberg reported that Amazon joined the round through its cloud business, AWS, which also signed a multiyear deal to host Twelve Labs’ workloads on Trainium chips.
Twelve Labs says it is working on AI systems that can quickly search large volumes of video and turn them into usable information. That could help companies in media, security, education and enterprise software find the right clip or scene without watching hours of footage.
The startup also has Nvidia backing, adding more weight to investor confidence in its technology. According to company materials, the latest round lifts its total funding past $200 million, giving it more room to expand product development and cloud partnerships.
This deal comes at a time when investors are betting heavily on practical AI tools, not just chatbots. Video search is seen as one of the more promising uses because huge amounts of video data are created every day, and businesses need faster ways to organize it.
FAQs [Frequently Asked Questions]
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What does Twelve Labs do?
Twelve Labs builds AI tools that can search, analyze and understand video content, helping users find specific moments in large video libraries. -
Who invested in the company?
Amazon, NEA, Naver Ventures, Radical Ventures, Index Ventures and Korea Investment Partners all took part in the $100 million round. -
Why is this funding important?
It gives Twelve Labs more capital to improve its AI video search tools, grow its cloud setup, and compete in a fast-growing market.